Basic Online Catalogue Features
• Multiple layouts - Make sure the catalog you use has the type of catalog layouts to make your products look their best. If you’re selling very visual product fashion accessories, home décor, and furniture for example, it’s better to use thumbnail images – that expands to larger images as your layout option, allowing your customers to scan through your products more easily.
• Product options - If you’re going to sell products with variable colors, sizes, etc, make sure the catalog allows you to create an options list for your products. If you’re selling jewelry, for example, you could offer the same product in different colors, sizes and materials.
• Product Search Function - your buyer should be able simply enter Product Code and Model in the search bar.
• Product options - If you’re going to sell products with variable colors, sizes, etc, make sure the catalog allows you to create an options list for your products. If you’re selling jewelry, for example, you could offer the same product in different colors, sizes and materials.
• Product Search Function - your buyer should be able simply enter Product Code and Model in the search bar. And find exactly what they are looking for.
• Inquiry Basket - make it easy for your buyer to click all the products they are interested in and then easily send inquiry on prices, required minimum order, shipping, availability and others. These will make it easy for your prospective buyer to send questions that is essential to generate new markets.
• Password-protected Administrative Section - where you can easily change and add product information – narrative, photos and pricing. You will as well be able to view here all your customer information and sales data.
• A Customer Database - this is an important function of the online catalogue. Your website a database backend where you can easily scan through your customer information, including their inquiries. This will make it particularly easy for you to deliver fast service to your regular customers.
• You should have a Core set of inquiry and sales - related reports that can be viewed and easily printed.
